Put the Price on the Page: The $5 to $497 Ladder

Most people who need help with paperwork never get it, and the reason is not money. It is that they cannot find out what it costs until after they have sat through a consultation.

So they never make the call. The uncertainty does the rejecting for them.

Faretta Legal is built to remove that. Every service is productized, and every tier has a price on the page.

The ladder

Four tiers, matched to a budget and a deadline rather than to a vague description of a service.

Starter, under twenty dollars. The description on the site is honest about who it is for: blank page at eleven at night, deadline in three days, tiny budget, one urgent question, written answer the next morning.

Prep, twenty seven to seventy seven. A stack of paperwork and no idea what matters. Sift it, put it in order, and hand back the next three moves on one page.

Deep, ninety seven to one ninety seven. Written analysis, a thirty day plan, and a call so the person actually understands their own situation.

Done for you, four ninety seven and up. Exhibit lists, Bates numbered pages, and a one page timeline somebody can read in sixty seconds.

What productizing actually does

An hourly, custom, call us for a quote model has a hidden cost. Every prospect has to spend social capital to find out if they can afford you, so only the confident ones call.

Turn the same work into fixed tiers with published prices, and the catalog does the qualifying. People self select. They arrive knowing what they are buying, and the conversation starts at what do you need rather than what does this cost.

That works for a bookkeeper, a consultant, a photographer, a coach, an inspector, a repair shop. Almost every service business would sell more by publishing a ladder than by protecting a quote.

The free thing at the top

The entry point is a free AI assistant. First questions free, no signup required, and it routes people toward the right service instead of straight into a checkout.

Same pattern as the free training simulators at the dental school. Give somebody something genuinely useful before they owe you anything, and let the tool demonstrate competence that a paragraph cannot.

Two disclosures printed on the page

Not a law firm. Not legal advice. Printed right on the front, not buried in a terms page.

And a Texas LLC, not a nonprofit, so contributions are not tax deductible. Said out loud next to the donate button, which is the only place that disclosure is worth anything.

Both of those cost conversions. Both of them stay, because the alternative is letting somebody believe a thing that is not true in order to take their money.

An honest note on the build

Faretta Legal runs on Wix, not on the stack I use for client builds.

I am including it in the portfolio anyway, and labeling it as what it is, because the thing worth studying there is the offer design rather than the engineering. A well built ladder of productized offers will outperform a beautifully engineered site with a contact form on it, every single time.

The offer comes first. The platform is a decision you make after you know what you are selling.

Go price your own work

Take the thing you sell. Break it into four tiers by budget and urgency. Put a number on each one. Publish it.

You will lose a few tire kickers and gain the much larger group of people who wanted to hire you and were never going to ask what it cost.

Look at the catalog for the structure, not the subject matter. Then go build yours, or let me map it.