Three Free Questions Before Anybody Pays
Unlimited free help is a pit. Zero free help is a wall. Three is enough to find out if you are in the right building. How to design an offer around the moment, not the document.
By Ryan Nichols
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Most people who need help never ask for it.
Not because of money. Because they do not know if their problem is even the kind of problem you handle, and finding out costs them a phone call where somebody sells them something.
So they do nothing. For months.
Faretta Legal sits above a paid ladder that runs from five dollars to four hundred ninety seven, and the top of the funnel is not a contact form. It is an AI case assistant where the first three questions are free with no sign up.
Why three and not unlimited
Three is a real number, and that is the point.
Unlimited free help is not an offer. It is a bottomless pit that trains people to never pay and burns out whoever is answering. Zero free help is a wall. Three is enough to find out whether you are in the right building.
Ask a question. Get a real answer. Ask two more. By then you know two things you did not know before. Whether this outfit understands your situation, and whether the thing you are facing is bigger or smaller than you thought.
Then the service catalog is right there with the price on it.
The tier structure underneath it
Four tiers, and each one is written around a situation rather than a feature list.
A starter tier under twenty dollars, described as the blank page at eleven at night with a hearing in three days. A prep tier from twenty seven to seventy seven for a stack of paperwork and no idea what matters in it. A deep tier from ninety seven to one ninety seven for a real case with a written analysis and a call attached. A done for you tier at four hundred ninety seven and up for trial two weeks out.
Read those descriptions again. Not one of them leads with what you receive. Every one of them leads with the moment you are in when you go looking.
The disclosures that make it work
Two of them, both stated plainly on the page.
Not a law firm. Not legal advice. That is on the home page, in the footer, and repeated in the middle of the pitch rather than hidden at the bottom.
And on the support side: Faretta Legal is a Texas LLC, not a 501(c)(3), and contributions are not tax deductible. That sentence costs money. Somebody was going to give and will now give less, or not at all. Publishing it anyway is the reason the rest of the page can be believed.
What to copy
Three moves, in this order.
Put a free, instant, no sign up answer at the top. Not a lead magnet PDF. Something that responds to the specific thing the person typed.
Cap it at a real number. Say the number out loud so it is a boundary and not a bait and switch.
Put the prices immediately underneath, organized by situation. So the moment somebody finishes the free part, they can see exactly which rung matches where they are.
One technical note, since this site is the exception in my portfolio: Faretta Legal runs on Wix, not on the stack I install for clients. I said in a piece yesterday that sometimes a builder is the right tool, and I meant it enough to leave one of my own products on one.
The architecture of an offer is not the same problem as the architecture of a platform. This one is about the offer.
Go look at your own front door. If the only free thing on it is a phone number, you are asking strangers to spend courage before they spend money. Most of them will not.
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