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43 results for “marketing”
- ArticleBusiness & Technology
Kodak Invented the Digital Camera. Then It Protected the Past.
Kodak built the first self-contained digital camera in 1975. Its story shows why seeing the future is easier than building a business willing to enter it.
- ArticleRebuild
Free Beans and Chili Every Day Since 1983
The Butcher Shop in Longview has been family owned since 1983 and gives beans and chili away every day. That is hospitality, not marketing. Here is the test.
- ArticleRebuild
The Bakery That Published What It Cannot Guarantee
Taste and Sea Bakery in Longview uses 100% gluten free ingredients, then tells customers its kitchen is not a gluten free facility. Why that warning works.
- ArticleThe Work
The Line Almost Nobody Publishes
Don and Patti Nichols publish every line of a Belize medical mission budget, including the freight bill that is the biggest number on the page. Why the ugly line makes the rest believable.
- ArticleRebuild
The first hundred dollars
The first hundred dollars Wholesale Universe made taught me more than any number after it. Here is the exact seven step playbook to earn yours this month.
- ArticleRebuild
The Plumber Who Tells You to Go Get Other Estimates
Streety Plumbing prints Master Plumber License M-38762 on its home page, then tells you to get multiple estimates. Here is the seven question hire check.
- ArticleBehind the scenes
Build the boring system first
Intake, follow-up, records, backups. The unglamorous plumbing I build before anything pretty, with the simplest free version of each written out for you.
- ArticleRyan's Take
Should Texas Make App Stores Verify Every User's Age?
Texas now enforces app-store age checks and parental approval for minors. Is that smart child protection, or a costly privacy and speech burden on everyone?
- ArticleTexas & Community
Should Texas Make It Easier to Repair the Devices You Own?
Texas has enacted a right-to-repair law for many consumer devices. Here is what it covers, what it excludes, and the strongest case on each side.
- ArticleRebuild
Most of Building SellerProof Has Been Saying No
The most important file in this build is the list of things the software will never do. Why scope discipline beats feature count, and how to write your own not-doing list.
- ArticleRebuild
We Put "This Is Not a Get Rich Quick Scheme" on Our Own Sales Page
Wholesale Universe publishes the number nobody publishes: up to a year to ramp. Ryan Nichols on why the uncomfortable number belongs on the sales page, not the fine print.
- ArticleEast Texas Business
East Texas Business Spotlight: Robbie and Tracy Shoults of Bear Creek Smokehouse
Meet Bear Creek Smokehouse co-owners Robbie and Tracy Shoults and learn how the Marshall-area family business has grown since 1943.
- ArticlePolitics
Trump’s New Defense Supply-Chain Order: What Changes, What It Targets, and What Is Still Unknown
What Trump’s July 20, 2026 defense supply-chain executive order requires, its deadlines, covered critical materials, foreign-supplier rules, and what remains unknown.
- ArticleTexas Education
Did Texas Get the New Personal Finance Graduation Requirement Right?
Texas now requires new ninth graders to earn a half credit in personal finance. Here are the strongest arguments for the mandate and against the rule.
- ArticleThe Work
A Handful of Messages a Year
The most honest signup form I have built promises two texts a trip. Name the trigger, name the ceiling, then be boring about keeping it. The follow up lesson in one sentence.
- ArticleThe Work
The Objection Was Never the Tuition
A dental school published thirteen free tools, including one for childcare and bills and one that is a script for talking to your family. That is what a real funnel looks like.
- ArticleThe Work
Why Not Just Use Wix? Here Is the Honest Answer.
Sometimes you should. But a builder sells you one stage of eight, and then you buy the other seven separately, forever.
- ArticleRebuild
We Ran Out of Teachers Before We Ran Out of Students
The dental academy bottleneck moved from students to teachers. So we published the pay, the commitment, and every dollar an applicant will ever be asked for.
- ArticleRebuild
They Stopped Sending the Work Out and Built the Shop
Family owned in Marshall since 2002, they brought fabrication and powder coating in house in 2013. Five questions to run before you make the same call.
- ArticleRebuild
I Put Demo Build in My Own Footer
Most founders would delete that line. Why Gideon Commerce labels its own unfinished parts, publishes every price, and tells you to go check its numbers.
- ArticleRebuild
Why Don't You Just Open the Stores Yourself?
The question every Wholesale Universe prospect wants to ask. We put the answer, including exactly how we get paid, on our own front page instead of saving it for a call.
- ArticleRyan's Take
Should New Texas Data Centers Bring Their Own Power?
Texas faces a surge of data-center power requests. Should new campuses supply their own electricity, or should the shared grid support their growth?
- ArticleBusiness & Technology
Jack Dorsey Cut 4,000 Jobs and Bet the Company on AI — Here's the Post Everyone's Arguing About
Jack Dorsey tied Block's 4,000-person layoff directly to AI in a shareholder letter that's still being argued about on X. Here's the breakdown.
- ArticleBusiness & Technology
The X Essay That Convinced 80 Million People AI Just Changed Everything
Matt Shumer's viral X essay "Something Big Is Happening" got 80M+ views. Here's what it actually said — and why it's worth reading.
- ArticleRyan's Take
Texas Just Found Out It Doesn't Have Enough Power for AI — And X Is Furious
A viral X post revealed Texas data centers are requesting 5x the grid's all-time power record. Here's why that number — and Abbott's pause — matter.
- ArticleRebuild
An Angel Tree for Careers: A Local Business Can Cover Somebody's Whole Seat
A local business can cover a dental assistant student's whole $3,000 seat. Why Premier Dental Academy of Longview's Sponsor-a-Student program earned my trust.
- ArticleRebuild
One Month on the Ledger. Only Shipped Work Gets a Line.
First monthly audit of the Comeback Ledger. 18 entries shipped in public, including a month that shipped nothing. The zero stays in the chart.
- ArticleBusiness & Technology
The Barcode Worked Because Everybody Agreed to Read the Same Lines
The UPC barcode changed retail because competing companies adopted one shared product standard. Its history offers a practical lesson for connected businesses.
- ArticleRebuild
Come Walk the Warehouse. That Is the Whole Pitch.
Wholesale Universe invites clients to tour the warehouse every quarter. Why an open door, an earnings disclosure, and a slow timeline beat any claim on a sales page.
- ArticleBehind the scenes
I Turned Down the Easiest Money on the Internet
I researched 36 affiliate programs and turned on none of them. Amazon can terminate a publisher over content it alone judges defamatory. Here is the standard I use instead.
- ArticleBehind the scenes
If I Cannot Export It, I Do Not Own It
The one question I ask before building on any tool: can I get my data out today, without permission, in a format that works elsewhere? Losing reach is a setback. Losing the record is the business.
- ArticleBehind the scenes
You Do Not Own Your Audience. You Are Renting It.
Count your followers. Now count how many you could reach if the platform went dark tonight. The four steps to owning your platform instead of leasing it.
- ArticleEast Texas Business
East Texas Business Spotlight: Daren Horton and Gecko Pest Control
Meet Gecko Pest Control owner Daren Horton and learn about the Marshall company's services, history, community work, licensing record, and customer checklist.
- ArticlePolitics & Accountability
U.S.–Saudi Nuclear Deal Is Signed—but Trump Says It Depends on Israel Normalization
The U.S.–Saudi 123 nuclear agreement is signed, but Trump says it requires Israel normalization and bars enrichment. Here is what Congress must verify.
- ArticleEast Texas Business
East Texas Business Spotlight: Shawn Ingram and Custom Graphics TX
Meet Shawn Ingram of Custom Graphics TX, a Longview branding shop combining in-house production, local business connections and practical skills access.
- ArticlePolitics
Trump's Forced-Labor Tariffs Take Effect: What the 10%–12.5% Section 301 Duties Actually Cover
Trump's new Section 301 tariffs on imports from 60 economies took effect July 24. See the rates, exemptions, legal basis, objections and unknowns.
- ArticlePolitics
House Passes H. Con. Res. 113: What the $95 Billion Reconciliation Blueprint Actually Does
The House passed H. Con. Res. 113 by 216–214. Learn what the $95 billion reconciliation blueprint authorizes, what it does not spend, and what happens next.
- ArticleAI & Technology
ChatGPT Work Changes the AI Job: From Answering Questions to Finishing Work
ChatGPT Work explained: current availability, GPT-5.6 models, pricing, scheduled tasks, Sites, practical opportunities, risks, limits, and one test to try.
- ArticleEast Texas Business
East Texas Business Spotlight: How Megan and James Heath Grew Pack N Mail
Meet Pack N Mail owners Megan and James Heath, the Longview and Gilmer entrepreneurs recognized by the SBA in 2026. See their story, services, and practical small-business lessons.
- ArticleRebuild
The Comeback Ledger: A Marketplace Named Gideon
They say you cannot fight the big platforms. I named mine Gideon on purpose. ## New entry The comeback ledger gets a new entry today. The loud parts of my life get the headlines. The quiet part is where I actually live, and the quiet part l
- ArticleOp-ed
A Lead You Don't Answer Is a Sale You Handed Your Competitor.
Somebody filled out your form at 9pm. By the time you called back at noon the next day, they already hired the guy who answered first. That is not a marketing problem. That is a plumbing problem. The leads are coming in. They are just leaki
- ArticleCommentary
The World's Most Important Waterway Is Shut. Here's What's Actually Happening at the Strait of Hormuz.
Iran has effectively shut the Strait of Hormuz since February 2026. Ship traffic is at 5% of pre-war levels. Ryan Nichols breaks down what this means for oil prices, the global economy, and you.
- PhotoLocal investigations
Sheriff BJ Fletcher allows dangerous illegals to operate freely in Harrison County. He must be removed and replaced.
**Tonight, May 22, 2026.** An Obama-appointed federal judge in the Middle District of Tennessee — **U.S. District Judge Waverly D. Crenshaw, Jr.** — **DISMISSED** the federal human-trafficking case against **Kilmar Armando Abrego Garcia** (